ABOUT ME

My social media journey started when I was fresh out of high school since it was what I consumed during most of my free time. I started to create content for pure enjoyment and mostly for myself during the COVID-19 pandemic which ranged from silly haul videos to generic day in my life vlogs.

As I continue to grow organically on my social media platforms, brands started reaching out to me to execute different projects consisting of brand partnerships and UGC content. I decided to take social media more seriously by picking up knowledge about content marketing, affiliate marketing, and branding audits. My knowledge from attending college essentially built my basic fundamentals of the general marketing industry. By all means, in December 2023, I graduated with a Bachelors in Business Administration (BBA) in Marketing at the University of Houston.

During my day-to-day life, I’ve still continued to work on brand partnerships while actively managing my online presence through the enjoyment of authentic personal content. On the other hand, I’ve always had a personal interest in helping others replenish and polish their lifestyles whether that’s through social media or their overall day-to-day routines. Ultimately, this led me to start my own brand of helping other creators and businesses build their online presence on social media while driving the potential goals of audience growth and consistent brand identity.